PLMA’s 2017 “World of Private Label” trade show, held in Amsterdam on 16 -17 May, closed down confirming how strong the private-label sector has become in Europe. The theme for this year edition was "Helping Consumers” and it put the spotlight on the value and variety that private label products offer todays’ shoppers.
Latest data on Private Label today shows that market share for retailers and popularity of private label keeps growing across Europe. Gains differ among product categories and geographical regions. In Switzerland and Spain, volume shares are above 50%, followed by the Uk (46%) and Germany (43%). (Source Nielsen).